Effective Date: [15-Aug-2025]
Last Updated: [15-Aug-2025]

This Privacy Policy explains how Market Infodesk (the “Website”) and the Market Infodesk mobile application (the “App”) (together, the “Services”) collect, use, disclose, and safeguard personal information. The Services are developed and maintained by Perpetual Resources LLP (Perpetual Resources Private Limited OPC) (“we”, “us”, or “our”).

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services.

Links referenced:

  • Terms & Conditions: https://marketinfodesk.com//terms-conditions

  • Disclaimer: https://marketinfodesk.com//disclaimer

1) Scope & Who This Policy Covers

This Policy applies to:

  • Visitors to https://marketinfodesk.com/ and users of Market Infodesk; and

  • Personal information processed by us in connection with the Services, customer support, marketing, analytics, and operations.

This Policy does not apply to third-party websites, services, or apps that we do not control. We encourage you to review their privacy policies.

2) Legal Bases & Applicable Laws (India + Global Standards)

We process personal information in accordance with applicable Indian laws and in alignment with global best practices, including (as applicable):

  • Digital Personal Data Protection Act, 2023 (DPDP Act) and rules/notifications as may be in force;

  • Information Technology Act, 2000 and SPDI Rules, 2011;

  • CERT-In Directions (2022) for incident reporting where applicable;

  • International frameworks (e.g., principles akin to GDPR for transparency, fairness, purpose limitation, data minimization, integrity/security, and accountability).

Where a specific legal basis is required (e.g., consent), we rely on:

  • Consent (e.g., marketing communications, optional permissions);

  • Performance of a contract (to provide the Services you request);

  • Compliance with legal obligations (e.g., recordkeeping, law enforcement requests);

  • Legitimate interests (e.g., security, fraud prevention, basic analytics), balanced against your rights.

3) Information We Collect

A. Information You Provide

  • Account & Profile: name, email, password (hashed), photo/avatar (if uploaded), preferences, interests, saved articles.

  • Subscriptions & Purchases: contact details, billing address, transaction metadata (processed via PCI-compliant payment partners; we do not store full payment card numbers).

  • Feedback & Support: emails, form submissions, survey responses, and related correspondence.

  • User-Generated Content: comments, bookmarks, reactions, or uploads you submit to the Services.

B. Information Collected Automatically

  • Usage Data: pages/screens viewed, referring pages, time/date stamps, session duration, features used, clickstream.

  • Device & Technical Data: IP address, device identifiers (e.g., IDFA/GAID), operating system, browser/app version, crash logs, performance diagnostics.

  • Cookies & Similar Technologies: web cookies, SDKs, pixels, local storage (see Section 10).

C. Information Collected via the App (Permissions)

With your consent where required:

  • Location Data: coarse or precise location for localized content/features.

  • Notifications: push notifications for breaking news, alerts, or updates (you can manage in settings).

  • Media/Files/Camera (if enabled features): for uploading profile pictures or UGC.

  • Contacts/Calendar (only if a feature explicitly needs it): to share or schedule content—always optional.

D. Information from Third Parties

  • Social Logins/Single Sign-On: profile info consistent with your settings on that platform.

  • Analytics, Ad Partners & Data Enrichment Providers: aggregated or pseudonymized insights; interest segments.

  • Publicly Available Sources: for verification or to personalize news topics.

4) How We Use Personal Information

We use information to:

  1. Provide & Improve the Services: deliver content, personalize feeds, save preferences, fix bugs.

  2. Account & Customer Support: authenticate users, respond to queries, and provide help.

  3. Subscriptions & Payments: manage access, process transactions via trusted processors.

  4. Communications: send service announcements, security alerts, and—with consent—newsletters, marketing, and promotional messages (you can opt out).

  5. Security & Fraud Prevention: detect, prevent, and investigate misuse, malware, or illegal activities.

  6. Analytics & Research: measure performance, conduct A/B testing, and improve content relevance.

  7. Compliance: satisfy legal, regulatory, tax, or law enforcement obligations, including incident reporting to competent authorities (e.g., CERT-In) where required.

5) Children’s Privacy

The Services are not intended for children under 18 in India (as per the DPDP Act definition of a “child”). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us at [email protected] so we can take appropriate action.

6) Sharing & Disclosures

We may share information with:

  • Service Providers/Processors: hosting, cloud, analytics, support, email/SMS, payment processors, customer support tools, security vendors, and content delivery networks—bound by confidentiality and data processing terms.

  • Advertising & Measurement Partners: ad networks, SSPs, DSPs, attribution and measurement services (see Section 10 on choices/opt-outs).

  • Social Media Platforms: if you interact with share buttons or social logins.

  • Business Transfers: merger, acquisition, reorganization, or asset sale; your information may be part of the transferred assets.

  • Legal & Compliance: courts, regulators, law enforcement where we believe disclosure is required by law or necessary to protect rights, safety, or enforce terms.

We do not sell your personal information in the traditional sense. Where applicable laws define “sale” or “sharing” for cross-context behavioral advertising, we provide opt-out mechanisms as required (see Section 10).

7) International Data Transfers

Your information may be processed in India and in other countries where our service providers operate. Where required, we implement appropriate safeguards (e.g., contractual protections) to protect your information consistent with this Policy and applicable laws.

8) Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (e.g., account data retained while your account is active; transaction records retained per tax/regulatory needs).

9) Security

We implement reasonable technical and organizational measures designed to protect personal information, including encryption in transit, access controls, least-privilege practices, and periodic reviews. No system is 100% secure; if we become aware of a security incident affecting your information, we will act promptly and, where required, notify you and/or relevant authorities.

10) Cookies, SDKs, and Interest-Based Advertising

A. Cookies/Local Storage (Website)

We use:

  • Strictly Necessary Cookies: essential for core functionality and security.

  • Functional Cookies: remember preferences, such as language or saved settings.

  • Analytics Cookies: understand usage to improve the Services.

  • Advertising Cookies: deliver and measure ads; limit ad frequency; build interest profiles.

You can manage cookies via browser settings. Blocking some cookies may impact functionality.

B. SDKs & Device Identifiers (App)

The App may use third-party SDKs for analytics, crash reporting, attribution, and ads. Device identifiers (e.g., IDFA/GAID) may be used for ad personalization, subject to your OS-level consent settings.

C. Your Choices

  • Browser Opt-Outs: adjust cookie settings; use built-in “Do Not Track” (we honor where technically feasible).

  • Ad Preferences: platform-level ad settings (e.g., Google/Meta ad preferences); device settings to reset/limit ad identifiers.

  • Consent/Permissions: grant or withdraw app permissions at any time via device settings.

  • Email/Marketing: unsubscribe via email footer or contact [email protected].

  • Analytics Opt-Outs: some analytics providers offer their own opt-outs.

11) Your Rights

Subject to applicable laws (including the DPDP Act):

  • Access: request confirmation and access to personal information processed about you.

  • Correction & Update: request correction or completion of inaccurate or incomplete data.

  • Erasure: request deletion of personal information, subject to legal exceptions.

  • Consent Withdrawal: withdraw consent for processing that relies on consent (e.g., marketing).

  • Grievance Redressal: lodge complaints with our Grievance Officer (see Section 15).

  • Nominate: exercise the right to nominate another person to act on your behalf in the event of death or incapacity, where applicable under Indian law.

  • Portability/Restriction/Objection: where provided by applicable law.

We may take steps to verify your identity before fulfilling requests. Some rights may be limited by legal or contractual requirements or to protect the rights of others.

12) Special Notes for News & Public Interest Content

News reporting may involve processing information available in the public domain or obtained lawfully from third parties. Where processing is for journalistic purposes in the public interest, certain legal exemptions may apply. We strive to balance privacy with freedom of expression and the public’s right to know.

13) Third-Party Links & Services

Our Services may contain links to external websites, embeds (e.g., videos, posts), or third-party features. Interactions with such features are governed by the privacy policies of those third parties.

14) Data of Users Outside India

If you access the Services from outside India, you consent to the transfer and processing of your information in India and other jurisdictions. We endeavor to apply protections consistent with this Policy and applicable law. Depending on your region, you may have additional rights under local laws.

15) Contact Details & Grievance Redressal

Data Controller / Entity Responsible:
Perpetual Resources LLP (Perpetual Resources Private Limited OPC)

Email (General & Privacy Queries): [email protected]

Grievance Officer (India):
We designate a Grievance Officer to address complaints and requests under applicable Indian laws.
Name: Market Infodesk Officer
Email: [email protected]
Address: Pune, Maharashtra, India

We aim to acknowledge complaints within a reasonable time and resolve them in accordance with applicable laws (e.g., typically within 30 days unless law requires otherwise).

16) Changes to this Policy

We may update this Policy from time to time. The “Last Updated” date at the top indicates the latest revision. Material changes will be notified via the Services or by email where appropriate.

17) Governing Law & Dispute Resolution

This Policy is governed by the laws of India. Subject to applicable law, the courts at Pune, Maharashtra, India shall have exclusive jurisdiction over any disputes arising out of or in connection with this Policy. You agree to first attempt to resolve disputes informally by contacting us at [email protected].

18) Additional Disclosures

  • Data Breach & Incident Reporting: We maintain procedures for identifying and responding to security incidents, including notifying authorities such as CERT-In and affected users where legally required.

  • Significant Data Fiduciary (SDF): If at any time we are classified as an SDF under Indian law, we will appoint a Data Protection Officer and conduct periodic Data Protection Impact Assessments as required, and update this Policy accordingly.

  • Records of Processing: We maintain internal records of processing activities and vendor assessments consistent with applicable laws and best practices.

19) How to Exercise Your Rights

To submit a request (access, correction, erasure, consent withdrawal, etc.), please email [email protected] with:

  1. Your name and contact email;

  2. The specific request; and

  3. Any information we need to verify your identity.
    If you are acting through a nominee/authorized agent, please include proof of authorization.

20) Region-Specific Notices (Illustrative)

Where required by law in your region, we provide additional information:

  • EEA/UK: We rely on consent, contract, legal obligation, or legitimate interests as appropriate. You may have rights to lodge a complaint with a supervisory authority. Where we transfer data outside the EEA/UK, we use appropriate safeguards (e.g., Standard Contractual Clauses).

  • California (if applicable): We do not sell personal information for monetary consideration. If activities constitute “sharing” for cross-context behavioral advertising, you may opt out via settings or by contacting [email protected].

21) Quick Links

  • Website:https://marketinfodesk.com/

  • Terms & Conditions: https://marketinfodesk.com//terms-conditions

  • Disclaimer: https://marketinfodesk.com//disclaimer

  • Contact (Privacy): [email protected]

Short Summary (Non-Legal)

We collect limited information to run and improve Market Infodesk and Market Infodesk, personalize news, keep the platform secure, and (with your permission) show relevant ads/notifications. You control your preferences, can opt out of marketing, and can exercise your rights by emailing [email protected]. For disputes, Pune, Maharashtra, India is the agreed jurisdiction.